finished edits

I think that this image shows what I was trying to convey with the 'mad hatter' part of the shoot as it's quite different and quirky in comparison to the rest of the images. it has an unusual composition which I feel captures the mad hatter feeling perfectly as he is quite a strange character anyway. I think it would be suitable to use for a 'Vibe' ad as it is quite contemporary and fits the brief and message they are hoping to convey. however i do think that this image could be made more effective my the 'drink me' message in the bottle being more visible and in focus.

This image has been took out of focus to create a dreamlike effect as I think it fits the theme and introduces it well. the original photo was quite dark and so I have enhanced the colour and brightness on this image. I added the 'vibe' logo and tag line, and made sure that they were in a colour that went with the image and were in a suitable place so the stood out and caught the viewers eye.

This image was taken using macro photography, so the model's hands are the only thing in focus and therefore the rings-the product being sold- are in clear view. during editing I enhanced the colour on this and made it brighter meaning that the image was more appealing and more clear. I think that this puts across the idea that I was trying to achieve when taking the image as even though its a close up its still recognisable as to who the image is meant to be of because of the costume that is visible

This image conveys the cuteness and innocence of Alice that I wanted to be shown. I think the tea party setting looks very appealing. also the use of the dog makes the image even more cute as the model had something to interact with and this way the viewer will be more interested in the picture and more likely to react.

 I like this image as it is very direct. It looks as though the model is sat the way she is just so she can see the camera or the viewer of this image and I think that makes is much more imposing and eye-catching. i think that the colours all complement each other and this image is ascetically pleasing as i planned.

I like this image because I think it conveys the message I was intending to get across. I wanted these images to be quite 'cute' and vintage, but with an added twist so that they fit the magazines slogan 'be different, be you.' I think that the 'mad hatter' looks like she is smoking in this image definitely gives it the added twist I was hoping for. this image is also visually pleasing as the model is off centre which creates the rule of thirds. this also means that the rest of the table is still in view as it is in most of the other pictures, so the audience does not loose sight of the on-going Alice in wonderland theme.     

before and after edit

during editing I left this image quite blurry and out of focus as I think it gives it quite a dreamy effect which fits in with the whole Alice in Wonderland concept. however, I did do things such as brighten the image quite a lot, as the original was took in natural light and was quite dark which I didn't think fit in with the concept of the images very much. I cropped some of the left hand side off as I thought it  wasn't needed and I also added the Vibe logo in the standard font, but put their tagline in a much softer girly font as I think it went well with the image. I was also careful when considering the colour of the text and made sure it complemented the image.

this image was already quite well focused as the macro setting was used when taking it, so I didn't have to use the blur or sharpen tool to enhance this effect. I again brightened the image, and then simply added the relevant text again, this time in a different (but complementary to this picture) colour.

 this image is an alternative to the first one as it is not as out of focus but is still practically the same thing. whilst editing this picture, I altered the brightness like on all the others taken in natural light, and then just added the text in a pink colour that I picked out from one of the cakes on the stand.

I've cropped this image so the model appears closer to the camera, I think this makes the image more effective as she is more imposing on the viewer and more likely to catch attention. also, because the window and therefore the garden are in full view in this shot, I cut out the background and put in a snowy scene as a replacement as this is for a winter issue.

I thought this image was quite aesthetically pleasing as it was and I liked the composition so I haven't cropped it or really done much to it during the editing process. I simply added the word 'vibe' again in a complementary colour.   

during editing this image, I changed the scenery visible from the window to a snowy background  that i feel is much more fitting to the wintery, fantasy theme of this image and campaign. I also brightened the image quite a bit to make it look a bit more warm and inviting. I then realised that the text didn't look as good as it could because of where I had placed it, so went back onto Photoshop and edited it again. I think the text looks better in the second edit because it is more visible.

I like the original image because of the lighting and composition. however, this did not convey onto the edited image and it ended up looking quite bad once I had replaced the background with a snowy scene. I tried to edit the brightness and vibrancy so that the sun shining on the model would look realistic, but it didn't turn out how I'd hoped.

this image was took in front of the blue screen with the intent of having a picturesque snowy, winter scene edited in behind it. when it cam to editing I tried a few different backgrounds with the original image. however, I don't really like how this turned out as I think it looks very fake and I will not be using it as one of my photos that are presented to vibe.

10 unedited pictures

this image is mainly out of focus apart from a few of the things in the table in the foreground. i chose to take an image like this because i think that the blurriness gives it a dreamy effect that works well with the alice in wonderland theme i have chosen. i also think that this dream like look is quite common in vintage style photography and therefore it fits the brief from vibe.

this image is similar to the one before, but much more focused as the blurry one will not be to everyone's taste.

i like this image because the model is slightly off-centre which makes it more ascetically pleasing. i also means that all the table-wear behind is in full view to the view. the way she is posed means that we can clearly see all the accessories she is wearing and even the position her hand is in means the rings are on show.

 I used the macro setting when taking this image so the model's hands appear in focus and the rest of the image behind is blurred. I like this as the main point of the image is the hands and showing off the rings as they are the product being sold, I also like the fact that even though this is just mainly an image of the model's hands, it still links to the rest of the images on the shoot as the blue dress and white apron that we can just see the model is wearing are instantly associated with Alice.

I think this image is effective because it shows most of the model's outfit, and also the table behind her. I think that because of this the viewer can get a clear idea of what she is meant to be portraying and that the picture has its intended effect of fitting in with the Alice in wonderland theme and

I like this image as it is a lot closer up than the majority of the photos from this shoot and stands out. I think it is framed well as we can see parts of both the fascinator and bowtie which were the main accessories for the mad hatter shoot. I also like the bottle being held up that we can just make out says 'drink me' which is clear Alice in Wonderland iconography. I think it adds more to the image and makes it more interesting as somebody looking at this image would continue looking to see what the writing in the bottle said. I also think the colours in the image have been well thought of as the red of the fascinator and the green of the curtains contrast and look quite eye-catching. they also relate to Christmas as this shoot is for a Christmas issue.

this image is very simple and hardly no props are used. i think that because she is standing so formally with her hand on the chair, she looks quite regal and this works perfectly for the white queen. this again means that it fits in with the fantasy, alice in wonderland look i was trying to achieve. the wedding dress is also vintage which means that it also fits the magazines brief.

I really like the lighting in  this image. I used lights on both sides of the subject, but had the model stand nearest the one on her left. This meant that no harsh shadows were created but there was still a nice subtle difference in the lighting on either side and I think the strong light shining on her gives quite an ethereal effect which is what I was going for with the quite queen shoot. 

I like this image as it feels like it is almost a POV shot. the camera is very close to the subject but the model is still not looking and I think that this makes it quite personal and involves the viewer of the image. it makes them want to know what she's reading and it would also make them feel quite Christmassy which is what I intended, as it looks really cosy and the model clearly has a Christmas jumper on.

I like this image because although it was took outside, we can still see all the décor on the table inside that alice is looking which is a selling point. I also like the fact that we can see the model's reflection in the glass and I think that this again fits in with the Alice theme perfectly as it reminds me of 'through the looking glass'.